How to set up call campaigns | Google Call Only Ads campaign

If your primary business goal is to get phone calls to your business, create call only campaigns. Call only campaigns allow you to focus on getting more calls from your call ads. With these campaigns, you can use CPC bidding based on the value of a call to your business.

In this article explains How to set up call only campaigns.

To show phone numbers with your ads, add a verification landing page URL when creating your google ads. This URL should link to a landing page where Google can confirm the phone number you’d like to show on your ads. The phone number on your landing page should be match the number you show in your ads.

Create a new call campaign

To create your new Google campaign:

Login your Google ads account

Click the plus button + , then select New campaign.

Select the campaign objective like: Sales or Leads goal. Note: You can also choose to create your campaign without selecting any goal choose Create a campaign without a goal’s guidance.

Select the Search campaign type.

Under “Select the ways you’d like to reach your goal”, check the box next to “Phone Calls” and input your phone number.

Click Continue.

Enter your campaign name at the top of the page.

In the “Add Display Network” card, select “No” (call ads don’t show on the Display Network).

Select your target goal & adjust your bidding options.

Enter your daily budget.

Click Save and continue.

Create a new call ad

To create your new ad:

Sign in to your Google Ads account.

Click Ads & Extensions.

Click Ads.

Click the plus button .

Select Call ad.

Click Select an ad group to save your ad and choose which ad group you want.

Enter:

Enter Phone Number(required)

Your Final URL (optional, but recommended)

Add Two headlines (optional, but recommended)

Your business name

Two descriptions (the second description is optional)

You can also select conversion tracking option enable for tracking.

Note: You can also setup conversion: select tool & setting option in top right side and select conversion tracking option. And create conversion for your campaign